Mic check looking for the Press you're needed in aisle 1-100

With the start of the ramp-up for fall and holiday sales the story still unfolding is the inability of digital to take away market share from physical sales.   There's a number of reason why this is happening; However the issue at hand today is the continued obsession by the press to cover only the digital side of music.

The lack of focused journalize and technical analysis keeps one of the US's best industries in check. 

The shear amount of press that Digital music get's vs physical on the market share alone shows something is amiss.  If 56 precent of the sales are physical why is digital covered at twice the rate of it's market share.   Or! perhaps worse is the complete lack of coverage in the US Press about our top culture export (Entertainment)  should be another sign.  Sadly the only story I've found about physical is from overseas.

"While HMV saw declines across both video and gaming, it held its value for physical music, helped by new releases including English Graffiti by The Vaccines and How Big, How Blue, How Beautiful, the third album from Florence and the Machine. With the re-launch of its online store in June 2015, HMV now has access to the 3.8 million shoppers who purchased physical music and video in this way in the last quarter, which should improve its performance. "  Author Fiona Keenan

How does the USA compete if we're not even in the game or the chosen market to be in pays in cents. It makes no sense.  Yet, that is the state of the art for today knowing the wrong data and acting in the wrong markets. 

DCMadeMusic.com

Physical is now back to 60 percent who's talking about it?

So conspiracy theories are proclaiming the TaylorSwiff effect is sweeping the nations,  Ok I'm not really sure anyone is saying that however, I do know that few are talking about last weeks Soundscan numbers you know the ones that have Physical now back near 60 percent of the markets.

Here's a spreadsheet that I run to help me and hopefully readers of this blog see the numbers as they relate to the overall market.  Being an economist by education I'm well aware of the market basket manipulation of numbers and feel all too often that reports on our industry are really personal feelings about it from journalist.  Let's face it covering the numbers is not as much fun as being a fan, err I mean object journalist's or worse someone reject by the old temple keepers and now has a keyboard to grind, I'd say ax however they sucked at guitar players too so didn't want to mix that metaphor in back there.

The numbers and shakira hips --they are what they are and anyone not talking about this is missing the punch line.  New Music Biz same as the old music biz.  Now kids it's time to go get a physical distribution deal; so you can at least have a chance to get into the real money of music.

Content ain't King when anyone can make it, Distribution is Everything or King.

BTW witness a great BAT mitzvah and by far Taylor Swift was the dominate music choice of the nite so many there is something to the #TSrulestheworld stuff.