Changing the game sometimes is just adding a new paint job and snappy name.

For a while we've all heard the cry for innovation, the people aka crowd has been clamoring for it in Music since, well the start of the music biz, and we're hearing about it from citizens demanding and getting their local libraries to open up new activities from 3D printers to installing recording facilities such as DC's Martin Luther King Library as done going back at least a decade.  As I was front row for DC's Mayor Williams ground breaking public libraries effort as a conversation facilitator in the 2005 Speak Out America public forum. And seeing this come to pass a decade later is uplifting.

To that end our company +Altavoz Entmt just launched something so new and innovating that it's making heads scratch, artists get in line and some in DCTech down right upset*

An Exclusive Library Release (TM) ELR thats right since there are 120,000 public libraries and they carry digital & physical entertainment with Altavoz Emtnt as one of the few companies that can upload content into the public libraries via it's LibraryDistributionDeal.com

What remarkable about ELR is that it was done digitally, and ensured that the label was able to participate without subjecting itself to demands of physical manufacturing and now set this release up to be always known as the 1st Exclusive Library Release (TM).  For  Phillip, his record label, Altavoz and the Public Libraries will have a connection that will ensure a unique marketing angle once it's made available to the public on Amazon, iTunes, Spotify and retailers.  We'll also have for every to convince all 120,000 libraries to pick up a copy of history.


To learn more please visit ExclusiveLibraryRelease.com And, for those that wonder why we still try to sell records, according to those that keep track of such things it's still 54% of the market for music sales.

* I posted the news of this release on a local DCTech facebook page and the administrator deleted it without notice. I asked the admin why he censored it and he said that it wasn't relevant to DCTech.  

Music sales are down, however is the musicbiz selling it and is Congress helping or hurting?

So the news in Musicbiz for the last couple of day is that compared to last year at this time sales are down. I however look at things another way. Sales are going elsewhere and not until the industry can give consumers something they want the refrain I'm BuyingThis will mean I'm buying something besides music.

So besides the obvious --that not enough good music is in the marketplace, what else is happening?

There is a term in business called capacity restrain* and this is when you have something great however you don't have the fire power to get it out very far if at all. This is where we find ourselves today in the music business. As a distributor I get to sit in on the conversations of many artists bands and labels about project that are coming, in the works, and in the marketplace now.

The number one things they are scrambling for is capitalization.

From the Pressing plants are are now running full time and dealing with the bigger customers first, to the marketing channels that have prices driven up during the 4th quarter economically stopping the independents from even being in the game, our culture is now hi-jacked by Multi-National Entertainment companies that don't export top US artist out of the USA and get us to entertain our own economy to death.

Meanwhile Congress and the Administration do nothing.....From the USMADEMUSIC.org site we can see that there is a bill in Congress that would be a pretty good first step. Well guess what on Oct 14 members of the recording academy will be going to their local Congressional office and demanding a few things and I believe this is another and should be at the top of the list. Supporting US Made Music seems like a no brainer if you are a member of the US Congress. Click to learn more http://usmademusic.org/8-us-music-news/7-lobby-your-local-rep-day-oct-14th

*Factories are getting busier, notably in industries such as auto making and aircraft construction, increasing the incentive to expand operations. Businesses ran at 79.2% of capacity in July, still about a percentage point below the historical average, but at a level that implies some industries are nearing production limits. http://www.kiplinger.com/tool/business/T019-S000-kiplinger-s-economic-outlooks/ PS here the Weekly Music Marketplace sales