Wednesday, April 30, 2014

It's it's about Jobs then why isn't Music in the equation Data says it needs to be!

NEA Arts Employment

Recently the National Endowment for the Arts release a report on employment and the Arts and needs to be the wakeup call to banks, economic development offices and venture capital.  

As someone that clearly working in the capitalization of music we hear ourselves and from our partners that funders would rather fund an app that steals IP your music than actually investing in it.   

I've already blogged about compensation for workers in these type of jobs, which accoridng  "we are not only talking about more than comparable wages on averge paying  27k"

So now that we know we have a lot of people wanting to be in this industry and we have great paying jobs in it.  What are we waiting for USA?  

Lets invest in our Arts economy and makes some jobs people want for products that the world would enjoy us exporting.    

The Music Capitalist 


Some Highlights 
The big picture - In 2013, 2.1 million workers held primary positions as artists. A primary job is defined as one at which the greatest number of hours were worked. In that same year, an estimated 271,000 workers also held second jobs as artists. Twelve percent of all artist jobs in 2013 were secondary employment.

Unemployment trends - For primary artists, the unemployment rate was 7.1 percent in 2013, compared to 6.6 percent of all U.S. civilian workers, but higher than the 3.6 rate for all professionals (artists are grouped in the professional category). This is an improvement over the 9 percent jobless rates in 2009 and 2010, but well above the pre-recession unemployment rate of 3.6 percent in 2006. Architects and designers were among the hardest hit occupations. While both have halved the 10-11 percent unemployment rates they faced in 2009, neither is back to pre-recession employment rates of 1-3 percent. By contrast, musicians have faced a steady unemployment rate of 8-9 percent since 2009, much higher than the 4.8 percent jobless rate in 2006.

The entrepreneurial spirit - In 2013, 61 percent of artists with a second job were self-employed, compared to the 35 percent of primary, self-employed artists, and 10 percent of all U.S. workers. 

Tuesday, April 8, 2014

Do you have data with those tunes is the question of 2014

So this is the year that we'll start to see the "moneyball" impact on the Music Biz.

Yep I've said it using data will be the big deal by the end of 2014 and the artists & labels that have enabled analytics a place at their table when it comes to releasing marketing and promoting an Album or even single will be head of the whole we'll figure it out on the fly approach to music releases.

So how does one go about setting up these Analytics. It's pretty simple and Help Earth Foundation has a short list of things to do that will allow you to get Google Analytics dashboard working for you. Once it's installed and some of the simple premises are understood the sky is the limit and just about every website, plugin and digital presence thereby enabling the dream of moneyball applied to music can to start to take hold.

BTW if no one is asking you to share a dashboard ~your being left out of the game.