Recently Forbes weighed into the conversation about the state of our business publishing a story from Zack O'Malley Greenburg "Nielsen's Mid-Year Report Reveals Demise Of The Digital Download" in it he makes a couple of bold assertions about the state of the business which as the CEO of an Entertainment company I say ain't really the whole pictures. The part about Digital download and how they are going to disappear, didn't we just hear that about CD's. and that streaming is taking over the WORLD, please.
I can point readers over to an article written by Jon Maples aptly called "The Value of Nothing: Don’t Accept Junk Food Streaming Music Numbers" and he presents some questions for the people that are thinking that streaming is chicken waffles tied to never ending money machine. Cuz it Ain't. and I agree about that part and here is what I wrote about this subject back in January were I believe more of the tale of Digital is being played out think of it as it ain't your parents ipod anymore kids.
However, Jon and Zack and everyone else besides dozen distributors and the Gores Group don't seem to understand MATH.Physical is king ((((STILL))))) which any subscriber to Soundscan knows has been the story for the year and this last weeks report is no different with physical sales still being 2384 units of the 4,252 total sold or 56% of the pie.
Now how can something, namely physical sales of prerecorded music, be the majority of sales in it's category! Yet people keep writing it off?
Sure Vinyl is coming back. Considering I backed and released Music That Changes the World Box set in 2011 and knew and wrote about vinyl back in 2009 when vinyl was .08 percent the pervious year sales those of us that are a VinylDistributor.com can attest yeah it's a great business; However, this number ((((1,015 number rung up from sales at Mass Merchants ))))) -- ain't vinyl --it's CD's and it shows that the big boys are still in the game and to play and win in this game you got to have the right equipment.
Unless they teach something new in Bschool today-- you still have to be where the markets are and for the life of me how 56.1 of it's ain't part of the market is akin to Bush's Voodoo Economics. Heres' a thought how would the US music business fair if writers like Jon and Zack looked at the whole picture ya know, not leaving out the majority of a market. Cuz to me this is either a lack of understanding of the business model or they have an agenda?
As well, unless I've not gotten "the memo" the fans want music in many different ways and the cost of giving them what they want has never been cheaper; So, until the bloggers and writers come to terms with the new world where things don't go away (( They maybe niche however on the internetwork nothing goes away since the cassette tape is coming back)) we're not going to see a real connection between the artists, fans and their music until the whole picture is put forth and then the fans can decide how they're BuyingThis. Not the writers of words or their publishers.
Funny, This reminds me of a Sumerian text by Kabti-ilani-Marduk know as Erra Epos and in it is the saga of the premature advancement of the powers by Marduk (Ram or Aries) over that of Enlil (Bull or Taurus) and the need for proper measuring to ascertain whether the time had indeed come. Which as it turns out then and now-- it had not.