Sunday, April 12, 2015

Stop the Tidal wave of BS there's only 1

So the big news was to be that Tidal is artists owned.
TIDAL is an artist majority owned company with a mission to reestablish the value of music, the protection of the sustainability of the music industry rooted in creativity and expression.
In fact there where 2.3 million articles according to the Google about "Tidal Artists Owned" and it wasn't too long for the Internets to figure out that this was more of a needle then the haystack.   And from the press each of these artists have a 3% stake in this company or if my math service me is 36% and not majority. Moreover, owing one channel in an ever going universe of options means nothing.

Let's face it Distribution is King and until Indie Artists Bands and Labels own part of a Worldwide Entertainment Distribution Co. the there, there is just not well, there... I so often love to point out that Digital is only (as of last week's sales)  45% of the sales and that makes having a Physical Distribution Deal more important that being on Tidal or any digital only service. ((See the chart below))

Having talked about a Clicks to Brick Distribution solution for years, I'm glad to see that most aren't buying this notion that owning a digital outlet is the way to go. The real challenge has been to talk on the last mile of cluster fuck that is the music business.  Ownership.   Again, since Distribution is King it stands to reason that having artists bands and labels as owners of the distribution channel is the missing key.  Not inventing a new one single source use of music.

It's also being clear that the existing digital outlets and new ones like Public Libraries are pretty good if not some of them great and when artists, bands and labels sign a Digital Distribution Deal with AltavozEntmt they're music is in every channel and store if you opt for the Digital Physical Distribution Deal 

When Altavoz says every -- we mean every and the power of that was on display last week with the US debut of John Bull and The Bandits, EP Word to the Wise who was on every digital outlet and streaming service and it charted on the iTunes Blues chart #73 and Amazon UK at #8.  This was done with less than the majors monthly coffee budget.

So here's the part that is getting lost IMHO, there is an ArtistsOwned.Co in the music business my wife and I (re)started it in 2011 and I'm very excited to say that we're now going to the next logical progression.  

Unofficially announce Just waiting on the date to be fixed and once we're done the Crowd will have financed the taking over of a Public Co Shell Corporation and making it the ownership vessel for the artists and the crowd to come together and what really is the Future of Entertainment Today 

See everyone at annual convention. MusicBiz2015