Co op + iteration is key to release success 2015

Co op,
noun informal

1.  a cooperative society, business, or enterprise.

Iteration,
noun

1. the repetition of a process or utterance.
2. repetition of a mathematical or computational procedure applied to the result of a previous application, typically as a means of obtaining successively closer approximations to the solution of a problem.
3. a new version of a piece of computer hardware or software.

plural noun: iterations

C      Coopiterations,
         noun informal

1.  a co op creating new versions of entertainment, 
2. Creators of entertainment working with business partners to maximize sell through distribution, means if it's not sold to end user it will come back to supplier of it at a cost. 

Therefore if you have a release coming out your -- already doing it!

Carrying this to the next level,  Your release presumably has a marketing and promotion plan and inside of each of these plans need to be a cooperative marketing and advertisements plans for each phase of the release after manufacturing.

Planning > Recording > Mastering > Manufacturing > Distribution > Retail > Fans 

Check out the Steps outlined in making one commercial song.