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Tuesday, April 8, 2014

Do you have data with those tunes is the question of 2014

So this is the year that we'll start to see the "moneyball" impact on the Music Biz.

Yep I've said it using data will be the big deal by the end of 2014 and the artists & labels that have enabled analytics a place at their table when it comes to releasing marketing and promoting an Album or even single will be head of the whole we'll figure it out on the fly approach to music releases.

So how does one go about setting up these Analytics. It's pretty simple and Help Earth Foundation has a short list of things to do that will allow you to get Google Analytics dashboard working for you. Once it's installed and some of the simple premises are understood the sky is the limit and just about every website, plugin and digital presence thereby enabling the dream of moneyball applied to music can to start to take hold.

BTW if no one is asking you to share a dashboard ~your being left out of the game.